Threads sends periodic re-engagement emails to encourage users to return to the app. These messages often appear after a period of inactivity, prompting you to check new posts or trending topics. If your inbox receives too many of these reminders, the volume can become distracting. This article explains how to reduce the frequency of Threads re-engagement emails using in-app and Instagram settings.
Key Takeaways: Reducing Threads Re-Engagement Emails
- Threads > Profile > Settings > Notifications > Email: Turn off re-engagement email notifications directly within the app.
- Instagram > Profile > Settings > Notifications > Threads: Adjust email preferences for Threads activity from your Instagram account.
- Threads > Profile > Settings > Account > Muted: Mute specific types of email notifications to silence re-engagement prompts.
Understanding Threads Re-Engagement Emails
Threads re-engagement emails are automated messages sent by Instagram’s notification system to users who have not opened the Threads app for a set period. These emails typically include highlights of recent posts from accounts you follow or trending content on the platform. The goal is to bring you back to the app and increase daily active usage.
The frequency of these emails depends on your notification settings within Threads and your Instagram account. By default, Threads inherits some email preferences from Instagram, but you can adjust them independently. The email notification system is managed through Instagram’s infrastructure, meaning changes to your Instagram email settings can affect Threads notifications as well.
Before making changes, note that reducing email frequency does not affect in-app notifications or the posts you see in your Threads feed. Only the email reminders are silenced. You can also choose to receive fewer emails without disabling all email communication from Instagram or Threads.
Steps to Reduce Re-Engagement Email Frequency
Method 1: Adjust Threads In-App Email Settings
- Open Threads and go to your profile
Tap the profile icon in the bottom-right corner of the screen. - Open Settings
Tap the two horizontal lines icon in the top-right corner, then select Settings from the menu. - Select Notifications
In the Settings menu, tap Notifications. - Tap Email
Under the Notifications section, select Email to view email notification options. - Turn off Re-engagement Emails
Locate the toggle for Re-engagement emails and switch it off. This stops Threads from sending emails designed to bring you back to the app.
Method 2: Change Instagram Notification Settings for Threads
- Open Instagram and go to your profile
Tap the profile icon in the bottom-right corner. - Open Settings
Tap the three horizontal lines icon in the top-right corner, then select Settings. - Select Notifications
In the Settings menu, tap Notifications. - Tap Threads
Scroll down to the From Threads section and tap Threads. - Adjust Email Preferences
Tap Email and toggle off Re-engagement or Activity notifications depending on the options shown. This applies to all Threads-related emails sent to your Instagram-linked email address.
Method 3: Mute Email Notifications from Threads
- Open Threads and go to your profile
Tap the profile icon in the bottom-right corner. - Open Settings
Tap the two horizontal lines icon in the top-right corner, then select Settings. - Select Account
In the Settings menu, tap Account. - Tap Muted
Under the Account section, select Muted. - Mute Email Notifications
Tap Email notifications and select the types of emails you want to mute. Choose Re-engagement to silence those specific messages. This method keeps other email notifications active while blocking re-engagement prompts.
Common Issues After Reducing Email Frequency
Still Receiving Re-Engagement Emails
If you continue to receive re-engagement emails after following the steps above, check that you applied the change to both Threads and Instagram settings. Because Threads email notifications are managed through Instagram, disabling the option in only one app may not stop all emails. Open Instagram’s notification settings and confirm that the Threads email toggle is off.
Other Email Notifications Stopped Unexpectedly
Turning off re-engagement emails may also disable other Threads email notifications, such as replies or likes. To restore those, go back to Threads Settings > Notifications > Email and toggle on the specific notifications you want to receive. In Instagram, ensure the Activity email toggle is on if you want to receive emails about likes, comments, or follows.
Changes Not Saving
Sometimes notification settings do not save correctly due to a temporary glitch. Force close the Threads app and reopen it. Then repeat the steps in Method 1 or Method 2. If the problem persists, log out of both Threads and Instagram, restart your device, and log back in before adjusting the settings again.
Threads Email Notification Options Compared
| Notification Type | In-App Setting | Instagram Setting |
|---|---|---|
| Re-engagement emails | Threads Settings > Notifications > Email > Re-engagement | Instagram Settings > Notifications > Threads > Email > Re-engagement |
| Activity emails (likes, replies) | Threads Settings > Notifications > Email > Activity | Instagram Settings > Notifications > Threads > Email > Activity |
| Muted notifications | Threads Settings > Account > Muted > Email notifications | Not available in Instagram |
You can now control how often Threads sends re-engagement emails by adjusting settings in both Threads and Instagram. Start with the in-app Threads email settings for the fastest result. If emails persist, update your Instagram notification preferences for Threads. For more precise control, use the mute option to silence only re-engagement prompts while keeping other email notifications active.