Many business users maintain a single link in their Instagram bio to direct followers to a website, store, or booking page. On Threads, you can display the same link without editing it twice. Threads pulls the bio link directly from your connected Instagram account, so any change you make on Instagram automatically appears on Threads. This article explains how to set up that shared link, how to update it from either platform, and what limitations exist when using different link types.
Key Takeaways: Sharing a Single Bio Link Between Threads and Instagram
- Instagram Profile > Edit Profile > Website field: The URL you enter here becomes the link shown in your Threads bio.
- Threads Profile > Edit profile > Link: This field mirrors the Instagram Website field and cannot hold a different URL.
- Third-party link-in-bio tools (Linktree, Beacons, etc.): You can use a single URL from these services in the Instagram Website field, and it will also appear on Threads.
How the Shared Bio Link Works Between Threads and Instagram
Threads and Instagram share the same account infrastructure. When you create a Threads account, it is linked to your Instagram profile. Because of this link, the bio link field on Threads is not independent. It reads the URL stored in the Website field of your Instagram profile.
This design means you only need to maintain one link. Any change you make to the Instagram Website field automatically updates the link displayed on your Threads profile within a few minutes. You cannot set a different link on Threads than the one on Instagram. If you delete the link on Instagram, it also disappears from Threads.
The shared link supports standard http and https URLs. You can use a direct domain like example.com or a link from a link-in-bio service such as Linktree, Beacons, or Carrd. The link appears as a clickable button labeled “Link” on your Threads profile.
Steps to Set the Same Bio Link on Threads and Instagram
- Open your Instagram profile
Launch the Instagram app on your phone. Tap your profile icon in the bottom right corner to go to your profile page. - Tap Edit Profile
On your profile page, tap the Edit Profile button located below your bio and follower counts. - Enter your URL in the Website field
In the Edit Profile screen, find the field labeled Website. Tap it and type or paste the full URL you want to use. Include the https:// prefix. For example, https://www.example.com or https://linktr.ee/yourname. - Tap Done or Save
After entering the URL, tap Done on iOS or the check mark on Android to save the change. The URL is now stored on your Instagram profile. - Open Threads and check your profile
Switch to the Threads app. Tap the profile icon in the bottom right corner. You should see a clickable Link button below your bio. The link shown is the same URL you entered on Instagram. If it does not appear immediately, wait a few minutes and reopen the app.
Updating the Link From Instagram
To change the shared link, repeat the steps above on Instagram. Replace the existing URL with a new one. The new link will appear on both Instagram and Threads after you save. You do not need to edit anything on Threads.
Removing the Link From Both Profiles
If you want to remove the bio link from both platforms, go to Instagram Profile > Edit Profile, delete the URL from the Website field, and tap Done. The Link button will disappear from your Threads profile within a few minutes.
Common Mistakes and Limitations When Using a Shared Bio Link
Threads Link Field Is Grayed Out or Not Editable
Some users tap the Link field on their Threads Edit Profile screen and find it cannot be changed. This is not a bug. The Threads link field is read-only because it mirrors the Instagram Website field. You must edit the URL on Instagram to change it on Threads.
Link Does Not Appear on Threads After Adding It on Instagram
If you added a URL to your Instagram Website field but do not see a Link button on Threads, wait up to five minutes. The sync between the two platforms is not instant. Close and reopen the Threads app to force a refresh. If the link still does not appear, verify that the URL is correctly saved on Instagram by checking the Instagram Edit Profile screen.
Using a Link That Requires a Special Prefix or Shortener
The Instagram Website field accepts standard web URLs. It does not support mailto links, tel links, or deep links to other apps. If you need to direct users to multiple destinations, use a link-in-bio service that provides a single URL. That single URL works in the Instagram Website field and will appear on Threads.
Threads vs Instagram: Bio Link Features Compared
| Feature | Threads | |
|---|---|---|
| Where to edit the link | Profile > Edit Profile > Website | Read-only; mirrors Instagram |
| Number of links allowed | One Website field | One link, same as Instagram |
| Link types supported | http and https URLs only | Same as Instagram |
| Third-party link-in-bio support | Yes, paste any URL | Yes, inherits from Instagram |
| Sync delay | N/A | Up to 5 minutes |
You can now maintain a single bio link that works on both Instagram and Threads. To update the link, edit the Website field in your Instagram profile. For a multi-link setup, use a service like Linktree or Beacons and paste that single URL into the Instagram Website field. If you ever want to remove the link from both platforms, delete the URL from Instagram only.