The Framing Effect: How ’90 Percent Survival’ Beats ’10 Percent Mortality’
The Same Number, Two Decisions: When physicians are told a surgery has a “90 percent survival rate,” roughly 84 percent recommend it to a patient. When the same physicians are told the same surgery has a “10 percent mortality rate,” only 50 percent recommend it. The data is identical. The framing has produced a 34-percentage-point … Read more