Inattentional Blindness: The Invisible Gorilla in Your Quarterly Review
The Invisible Gorilla Effect: The cumulative attention research has progressively documented one of the more counterintuitive findings for awareness: focused attention produces inattentional blindness in approximately 50 to 70 percent of adults — missing substantial unexpected stimuli (the famous “invisible gorilla”) including critical information in business contexts. The mechanism reflects how focused attention systematically excludes … Read more