How to Stop Threads From Sending Re-Engagement Notifications

Threads sends re-engagement notifications to remind you about posts from people you have not interacted with recently. These alerts appear as push notifications and in-app badges, often for content you have already seen or deliberately ignored. The feature is designed to increase time spent on the app, but many users find the prompts distracting or intrusive. This article explains how to disable re-engagement notifications in Threads for both iOS and Android devices.

What Are Re-Engagement Notifications in Threads

Re-engagement notifications are algorithmic prompts that encourage you to return to the app by highlighting posts from accounts you have not checked recently. Threads identifies these accounts based on your past interactions, such as likes, replies, or profile visits, and then sends a push notification when that account posts something new. The goal is to reduce user churn and increase daily active usage. However, the notifications do not consider whether you have muted the account or simply lost interest, leading to unwanted alerts for content you may not care about.

The feature is enabled by default for all new Threads accounts. It operates independently of other notification categories like ‘Likes’, ‘Replies’, or ‘Follow requests’. You can disable re-engagement notifications without affecting your ability to receive replies or mentions from the same accounts. The setting is stored on Threads servers, so turning it off on one device applies to all devices logged into the same account.

Steps to Disable Re-Engagement Notifications in Threads

1. Open the Threads app
   Launch Threads on your iPhone or Android device. Ensure you are logged into the account where you want to stop re-engagement notifications.
2. Go to your profile
   Tap the profile icon in the bottom-right corner of the screen. This opens your personal Threads profile page.
3. Open Settings
   Tap the two-line menu icon in the top-right corner of your profile page. From the drop-down menu, select ‘Settings’.
4. Tap Notifications
   In the Settings menu, locate and tap ‘Notifications’. This option is usually the third item in the list, below ‘Account’ and ‘Privacy’.
5. Tap Threads
   Under the ‘Push Notifications’ section, tap ‘Threads’. This opens a list of all notification types the app can send.
6. Turn off Re-engagement
   Find the toggle switch next to ‘Re-engagement’. Tap the toggle to turn it off. The switch will change from blue or green to gray, and you will stop receiving these notifications immediately.

After disabling re-engagement notifications, you may still see in-app badges or banners for other notification types. To also remove those, repeat the steps above and toggle off any other categories you do not want, such as ‘Suggested for you’ or ‘New followers’.

Alternative Method: Mute Specific Accounts

If you want to stop re-engagement notifications from a particular account without unfollowing it, mute that account. Muting an account prevents all notifications from that account, including re-engagement prompts. To mute an account, go to the account’s profile, tap the three-dot menu in the top-right corner, and select ‘Mute’. This option is useful when you still want to see the account’s posts in your feed but do not want notifications about them.

Alternative Method: Block All Threads Notifications via System Settings

For a complete silence, you can disable all push notifications for Threads at the operating system level. On iOS, go to Settings > Notifications > Threads and toggle ‘Allow Notifications’ off. On Android, go to Settings > Apps > Threads > Notifications and toggle ‘Show notifications’ off. This method stops every type of notification from Threads, including replies, likes, and follow requests. Use this only if you want no interruptions from the app at all.

What to Do If Re-Engagement Notifications Continue

Notifications reappear after app update

Threads occasionally resets notification preferences after a major app update. If you notice re-engagement notifications returning, repeat the steps above to turn the toggle off again. Check the app store for any recent updates that might have caused the change.

Toggle appears but does not save

If the re-engagement toggle turns back on by itself, you may need to clear the app cache. On Android, go to Settings > Apps > Threads > Storage > Clear Cache. On iOS, offload the app by going to Settings > General > iPhone Storage > Threads > Offload App, then reinstall it. This removes any corrupted local settings that may prevent the toggle from sticking.

Notifications still appear from muted accounts

Muting an account only suppresses notifications from that specific account. If you are still seeing re-engagement notifications from a muted account, the mute may not have been applied correctly. Unmute the account, wait 10 seconds, then mute it again. If the problem persists, report the issue to Threads support through Settings > Help > Report a problem.

Threads Notification Types: Re-engagement vs Other Categories

Notification Type	Purpose	Can Be Disabled Separately
Re-engagement	Prompts to check inactive followed accounts	Yes
Likes	Alerts when someone likes your post	Yes
Replies	Alerts when someone replies to your thread	Yes
Follow requests	Alerts when someone requests to follow you	Yes
Suggested for you	Prompts to follow recommended accounts	Yes

By following the steps above, you can stop Threads from sending re-engagement notifications and reduce unwanted interruptions. After disabling the feature, check your notification settings once a month to ensure no update has re-enabled it. For a more customized experience, consider muting individual accounts instead of turning off all re-engagement alerts. This gives you control over which accounts can prompt you without losing visibility of their posts in your feed.