A HEX value can give Google Docs text a precise brand color. Use the supplied value instead of choosing a visually similar palette swatch, then check that the result remains readable against its background.
Enter the custom color
- Select the intended text on a computer.
- Open the toolbar’s Text color control.
- Under Custom, choose the option to add a custom color.
- Enter the HEX value, confirm, and inspect the selected text.
The custom-color dialog also supports RGB values. Use the color specification you were given rather than converting it by eye. A custom color becomes available elsewhere in that file, which helps keep repeated accents consistent.
Keep text and background choices separate
Text color changes the letters. Highlight color changes the area behind selected text. A paragraph or table background is another setting. If the wrong part changes, undo and select the appropriate color control rather than adding more color layers.
Google’s eyedropper is supported in Chrome and Edge, but a screenshot can contain antialiasing and display variations. An official brand value is more dependable than sampling a tiny letter from an image.
Verify accessible contrast
A brand color that works on a website banner may be too pale for small document text. Check contrast with the actual document background and avoid making color the only indicator of status or importance.
Review a grayscale print or equivalent preview if the report may be printed without color. For important warnings or labels, retain clear wording and structural cues. Finally, inspect the PDF or other output so that the chosen color and the document’s readability survive the actual delivery process.
References
- Change the color of text, objects, and backgrounds
- Make your document, presentation, sheets & videos more accessible
Reviewed against the linked official product guidance on November 3, 2026. Features, limits, screen labels, and access can vary by account, platform, region, and organization policy.