Fix Microsoft Store Showing Try That Again After Switching Microsoft Accounts

Quick fix: Run wsreset.exe from the Run box and sign out of the Store completely (profile icon → Sign out), then sign back in with the correct Microsoft account. The “Try that again” error usually means a stale account token from a previous sign-in is conflicting with the new one.

You changed the Microsoft account on your Windows 11 PC — switched from a personal account to a work one, or moved between two personal accounts. Now Microsoft Store opens to a vague “Something happened on our end. Try that again later.” with no error code and no helpful detail. The Store works in incognito on the same PC, or for another user. The first account left state behind that the Store can’t reconcile.

What causes this

The Microsoft Store caches authentication tokens, license information, and a per-account install history under the user profile. When you switch accounts, the cache still references the previous account’s claims, and the Store backend rejects the request because the access token doesn’t match the cached state. The UI gets a generic error response and shows the unhelpful “Try that again” text.

Clearing the cache and re-authenticating fixes most cases. Persistent failures point to a deeper issue with the Microsoft account itself — usually a Family Safety policy, an MFA challenge stuck in pending, or a regional mismatch between the account’s billing country and the Windows region.

Method 1: Reset the Store cache and re-sign-in

1. Press Win + R, type wsreset.exe, press Enter. A black console window appears and clears the cache — takes about 30 seconds. The Store opens automatically when done.
2. Click your profile icon (top-right) and choose Sign out. Close the Store.
3. Open Settings → Accounts → Email & accounts. Confirm the account you want is listed; if not, click Add a Microsoft account.
4. Reopen the Store, click the profile icon, and sign in with the desired account.
5. Wait for the home page to load. If it loads cleanly, you’re done.

This handles the routine case. The next two methods cover deeper resets.

Method 2: Reset the Microsoft Store app from Settings

When wsreset isn’t enough, do a full app reset that wipes all stored data.

1. Open Settings → Apps → Installed apps.
2. Find Microsoft Store. Click the three-dot menu and choose Advanced options.
3. Scroll down and click Reset. Confirm.
4. Wait for the checkmark, then close Settings.
5. Open the Store and sign in fresh.

The full reset takes longer than wsreset but clears install records and download history along with the cache. Any pending downloads are lost; you’ll need to restart them.

Method 3: Re-register the Store with PowerShell

For users who’ve uninstalled and reinstalled the Store via PowerShell at some point (a common workaround for older issues), the package registration can become inconsistent. Re-register it.

1. Open PowerShell as Administrator.
2. Run:
   
   Get-AppxPackage -AllUsers Microsoft.WindowsStore | Foreach {Add-AppxPackage -DisableDevelopmentMode -Register "$($_.InstallLocation)\AppxManifest.xml"}
3. Wait for the command to complete (10–30 seconds).
4. Reboot the PC.
5. Open the Store and sign in.

This re-runs the Store install registration for the current user without downloading new files. It fixes corruption in the package state that wsreset and the Settings reset don’t touch.

How to verify the fix worked

• Open the Store. The home page loads with featured apps visible.
• Click the profile icon. The correct account email shows in the dropdown.
• Click Library. Your owned apps appear. Click Get updates — it checks for updates without error.
• Install a free test app (any small one). Install completes without “Try that again.”

If none of these work

If “Try that again” persists after all three methods, the issue is likely in the Microsoft account, not in Windows. Sign in to https://account.microsoft.com with the affected account; if you see a banner asking to confirm identity or update billing, complete that flow first. For work/school accounts, the tenant administrator may have a Conditional Access policy blocking Store access from your device — coordinate with IT. Region mismatches matter too: open Settings → Time & language → Language & region and confirm the country matches your Microsoft account’s billing region.

Bottom line: “Try that again” after an account switch is a stale-cache problem. wsreset.exe and a sign-out cycle fix it in seconds; the Settings reset and PowerShell re-register cover the stubborn cases.