The Implementation Intention: Why ‘If-Then’ Plans Triple Follow-Through
The 3x Follow-Through Multiplier: Peter Gollwitzer’s decades of intention research progressively documented one of the more reliable findings in modern behavioural psychology: specific “if-then” implementation intentions produce goal-completion rates approximately 2 to 3 times higher than equivalent abstract goal intentions. The structure — “when situation X arises, I will do behaviour Y” — converts abstract … Read more