Social Tipping Points: How a 25 Percent Minority Can Flip Group Norms
The 25-Percent Minority Threshold: Damon Centola’s 2018 experimental paper in Science produced one of the more provocative findings in modern social network research: when a committed minority reaches approximately 25 percent of a group, the group’s established social norms can flip rapidly to align with the minority position. The threshold is robust across multiple experimental … Read more